Domino's_jpeg_boy_pointing_at_bike feature

Domino’s deliveries: #lookdown

By Domino's on 02-12-13 in

So who’s seen the British Airways #lookup campaign? Never one to be outdone, Domino’s Pizza grabbed a slice of the action and developed its own interactive campaign that asked people to #lookdown in a cheeky nod to those high flyers.

If you were driving through London last Friday, you’ll have seen Domino’s orders being pointed out in real time by a small child on a giant screen. Take a look at our video to see what we’re talking about.

Simon in Acton ordered a Pepperoni Passion on Friday night – what a legend! What are you lot going to order?


  1. […] didn’t you hear? Looking up is so last week, guys. Instead, Dominos is urging customers to #Lookdown in its new promotion, which offers a tongue-in-cheek take on BA’s recent ’magic of […]


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