Domino’s Pepperoni Pizza: Rated Ireland’s Tastiest Pizza

Domino’s pepperoni pizza scored higher for overall taste in an independent blind taste test in ROI than Pizza Hut and Four Star pepperoni pizza. For more details click here

Competitions and Offers

When submitting your order details you may wish to offer to purchase the items specified in conjunction with a particular Domino's Pizza offer, promotion or discount. To take advantage of this facility you will need to enter the appropriate offer, promotion or discount code with your order details. These codes are present on our menus and other items of promotional literature from time to time, and are not valid with any other offers.

TERMS AND CONDITIONS FOR ALL DOMINO’S OFFERS

All Domino's Pizza UK & Ireland Limited (“Domino's”, “we”, “us” or “our”) offers and promotions are subject to (1) the specific terms and conditions supplied on the offer and (2) the general terms and conditions below:

  1. All offers are subject to availability and only available at participating stores only (to find out if your local store is participating in the offer please call the store directly).
  2. Each offer is standalone and cannot be used in conjunction with any other offer.
  3. Exclusions may apply, please ask at the participating store for full details.
  4. Any personal data that we collect as part of any offer will be processed in accordance with applicable UK data protection legislation and our Privacy Policy. For further information on our Privacy Policy and Direct Marketing Policy please go to www.dominos.co.uk and click on “Boring Legal Stuff”.
  5. Any personal data collected by one of our independent franchisees (a “Domino’s Franchisee”) will be processed in accordance with applicable UK data protection legislation and the Domino’s Franchisee’s privacy and marketing policies and practices. For more information on a Domino's Franchisees' privacy and marketing policies and practices please contact the store directly.
  6. Please mention the relevant offer or promotion when ordering.
  7. Some offers may only be available via delivery or collection – to find out please see the specific offer T&Cs in question. In respect of offers that are available via delivery, stores may apply minimum delivery spends which can differ from store to store, at the Domino’s Franchisee’s sole discretion.
  8. Delivery areas apply to stores – please ask at your local store for details of whether you are in a delivery area.
  9. Opening hours vary from store to store.
  10. Domino’s reserves the right to refuse or withdraw any Domino's offer at any time without prior written notice.
  11. Domino's reserves the right to alter or amend these terms and conditions and any other conditions applicable to an offer or promotion at any time.
  12. Domino's decision is final and binding in all matters relating to any offer or promotion and no correspondence will be entered into in this regard.
  13. All voucher codes

  14. Discount voucher codes cannot be redeemed against ice cream or drinks.
  15. Any ice cream or drinks products which are in your basket will not be included in calculating any minimum spend.

TERMS AND CONDITIONS FOR SPECIFIC CURRENT OFFERS AND PROMOTIONS

Two For Tuesday

Two For Tuesday: 4 For 2 Entry Offer To Merlin Attractions

Pizza Box Office Deal

Online Student Discount Promotions - 25% OFF When You Spend £25 or more online

Foursquare Terms and Conditions

Money off and percentage discount vouchers

£10 off when you spend £30 online

£1 lunch every Monday - O2 Priority exclusive offer

Large Pizza, 2 Sides and a 1.25ltr Bottle Coke £18.99

50% OFF SMALL, MEDIUM & LARGE CARRY OUT PIZZAS

50% OFF PIZZAS WHEN YOU SPEND £15 OR MORE ONLINE

HALF & HALF PIZZAS

FREE HOT BOX ON ORDERS OVER €25 (REPUBLIC OF IRELAND)

THE MEGA DEAL (REPUBLIC OF IRELAND)

Domino’s Pepperoni Pizza: Rated Ireland’s Tastiest Pizza

 

Background

 

To help us understand how the quality of Domino’s Pizza compares with some of its core competitors in Ireland, we recently carried out an independent blind taste test involving our pepperoni pizza.
The objectives of this research were as follows:

 

 

Testing

 

We engaged Cambridge Market Research to test our pepperoni pizza against the pepperoni pizza of two of our competitors, Pizza Hut and Four Star. Testing took place in one location, Tallaght, in Dublin. A total of 111 participant interviews were conducted between 1st February and 2nd February 2013.

 

Participants were pre-recruited, to the following criteria:

 

 

Participants were asked to blind test each pizza in a pre-rotated order before giving their preference between the three products. Interviewers ordered and collected the pizzas from the three outlets throughout the day of testing. All packaging was kept out of sight of participants. Products were referred to only by their codes.

 

The pizzas tested were:

 

 

Participants were asked the following question and could respond with either: Excellent, Good, Average, Poor, Very Poor: “Q8. How would you rate the overall taste of the pizza?”

 

Results

 

The response given by participants is set out below:

 

  Excellent(%) Good(%) Average(%) Poor(%) Very Poor(%)
Domino’s Pizza 35 45 15 4 1
Pizza Hut 15 26 30 24 5
Four Star 15 49 22 13 2
% are rounded up to nearest figure

 

As you can see, the results are statistically significant. Domino’s pepperoni pizza clearly stands out as having great ‘overall’ taste compared to the two competitors tested against, which confirms to us why our pizza is so popular in Ireland!